President, CEO & Founder

Mr Berberoglu is a second-generation hotelier whose father opened one of the first resorts in Antalya, Turkey in the 1970s. Mr Berberoglu graduated from the prestigious Ecole Hoteliere de Lausanne.

He previously served as the CEO of Rixos Hotels, COO of Kempinski Hotels and Managing Director of Emirates Palace Senior Executive roles at IHG (Miami, Chicago, Puerto Rico).

AVSAR KOC Co-Founder

Mr Avsar Koc is a commercial and hotel operations specialist as well as a brand strategist who orchestrated to launch of multiple hotel brands globally in recent years. Mr Koc spearheaded Kempinski Hotels India, Middle East & Africa commercial operations with annual revenues crossing EUR 420 million. With 9 hotel openings in 5 years in diverse markets, he is an expert at launching new properties with excellent performance achievements as well as re-branding existing hotels